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Meta launches Muse AI agent as retailers take varied stance
Meta has launched Muse, an AI personal agent that can fill out forms, organise calendars, pay bills and make reservations, though early adoption and business impact remain limited.
Meta has launched Muse, a new AI personal agent designed to handle tasks like filling out forms, organising calendars, paying bills and making reservations. More than 10 million people in the US and Canada have activated Muse, with over 25 per cent using it for shopping. However, major retailers and financial services companies report minimal disruption so far, with DoorDash logging hundreds of orders, T-Mobile seeing nothing significant, and Hilton describing agent bookings as insignificant.
From 4 outlets:
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Summary written by AI from these reports. See news.today/ai
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